Island leverage: Vanessa Quai Vanuatu and transnational career performance

Performers from non-Western locations have a number of options when attempting to access Western music markets. This case analyzes the manner in which a performer from a tiny national market, remote from the Western music industry's North Atlantic center, succeeded in deploying her heritage and...

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Bibliographic Details
Published in:Popular Music and Society
Main Author: Hayward, Philip
Format: Article in Journal/Newspaper
Language:unknown
Published: ePublications@SCU 2013
Subjects:
Online Access:https://epubs.scu.edu.au/research_pubs/104
https://doi.org/10.1080/03007766.2012.655448
Description
Summary:Performers from non-Western locations have a number of options when attempting to access Western music markets. This case analyzes the manner in which a performer from a tiny national market, remote from the Western music industry's North Atlantic center, succeeded in deploying her heritage and location to gain a foothold in regional and international markets without the involvement of a powerful Western company and/or patron to mold and mediate her access.