| Summary: | This study investigates the application of Circular Economy (CE) principles in South Iceland, analyzing how these integrate within local municipalities and businesses. Traditional linear economic models, characterized by resource depletion and waste generation, are increasingly replaced by sustainable alternatives like the CE. This approach emphasizes product lifespan extension and value creation from waste. However, Iceland circulates only 8.5% of the material, highlighting the need for further development. Consequently, this research focuses on understanding the current state of the CE in South Iceland. It delves into how municipalities and businesses adapt to this model and their specific roles in promoting sustainability. By conducting 16 interviews with key stakeholders and using MAXQDA software for analysis, this study provides insights into the practical implementation of CE principles in the region. One key finding is the varying levels of awareness and engagement in circular practices among businesses and municipalities. While some are making strides, others need more resources or knowledge to fully engage in these practices, highlighting the need for targeted education and policy support to foster a more comprehensive adoption of CE models. The study's academic contribution lies in its novel examination of CE adoption at a local level, enriching the theoretical understanding of CE practices in a Nordic setting. It informs policy by identifying the specific educational and infrastructural needs critical for fostering the comprehensive adoption of CE models and principles in Iceland. Future research directions include strategies to enhance CE practices in South Iceland, such as financial and legislative reforms and public education initiatives for more sustainable resource utilization. Keywords: Circular Economy, Sustainable Business Model, South Iceland, Municipality, Stakeholder Rannsóknin skoðar beitingu hugmyndafræði um hringrásarhagkerfi á Suðurlandi og greinir hvernig slík hugmyndafræði samræmist ...
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