| Summary: | Lokaður aðgangur að þessari ritgerð hefur verið samþykktur af deildarforseta. This thesis is a pioneer study on competitive environmental strategy for swimming pools. The research activity is focused on a specific swimming pool - Sundlaug Kópavogs, situated in the Icelandic municipality of Kópavogur. This thesis analyses whether it is possible to increase the environmental and economic efficiency of Sundlaug Kópavogs looking for actions that result in minimal tradeoffs between economic cost and environmental efficiency. In order to understand the business implications of environmental issues, one must analyze its business drivers. This study relies on Hoffman's (2000) framework for analysing the business drivers of environmental protection of Sundlaug Kópavogs using both quantitative and qualitative analysis tools, such as questionnaires and in-depth interviews. The main outcome of the research is that the leading business driver of Sundlaug Kópavogs is the resource driver. Based on that driver the research highlights ways of saving resources that improves the economic efficiency of the swimming pool while decreasing its negative environmental impact. Such actions involve modifying the admission system, changing the water purification system, replacing showerheads and cleaning materials, as well as introduction of swimming pool covers, waste sorting and increase recycling. Keywords: swimming pools, economic efficiency, environmental efficiency, tradeoffs. Í þessari brautryðjendarannsókn á samkeppnisforskoti og stefnumótun sundlauga í umhverfismálum er sjónum sérstaklega beint að Sundlaug Kópavogs. Markmið rannsóknarinnar er að greina möguleika Sundlaugar Kópavogs á aukinni skilvirkni í rekstri og leita leiða til þess að draga bæði úr kostnaði og auka skilvirkni í umhverfismálum. Til þess að skilja til fulls þau áhrif sem umhverfisstjórnun hefur á fyrirtæki er nauðsynlegt að greina þá hagrænu hvata sem eru til staðar. Í þessari rannsókn eru hagrænir hvatar Sundlaugar Kópavogs greindir með líkani Hoffman´s ...
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