| Summary: | The article presents the results of a study of the consumer preferences of generation Y regarding travel across the region of residence. As a result of the study, a low level of youth activity in relation to traveling across the territory of their native region was revealed; goals and criteria for the selection of tourism services are identified, the most promising directions for the development of youth tourism in the Arkhangelsk region are proposed. regional tourism, marketing research, youth preferences, generation Y, Arkhangelsk region
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