| Summary: | Purpose - The purpose of this paper is to illustrate how self-employed craft producers are embedded in social relationships. Design/methodology/approach - To explore this question, narrative analysis and case study methodology is employed. Findings - It is found that despite doing work that speaks to local values, self-employed craft producers in Newfoundland narrate tensions that exist between themselves and locals. Originality/value - This paper takes on the notion of a “global village” where the local is no longer seen as important to work and labour. It contributes to the understanding of work as embedded within a place. Crafts, Production, Canada, Self employed workers
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