| Summary: | Throughout the short history of industrial ecology, issues of implementation have been heavily emphasized. Less attention has been given to the ways in which the technical models of industrial ecology interact with social processes. Yet the practitioners of industrial ecology frequently encounter challenges pertaining to contextualization when embedding a general model in different local contexts. In addition, there are reasons to believe that the models of industrial ecological systems become politically meaningful only when they are carefully contextualized and linked to localized needs. In this article, we aim at a better understanding of the political embedding of industrial ecology. In order to demonstrate some general mechanisms of embedding, we first conduct a frame analysis of complex utilization—a scientific policy instrument analogous to industrial ecology, developed in the Kola Peninsula, Russia. We identify five frames in which complex utilization has been promoted between 1935 and 2005. These frames are then compared to six frames identified in the industrial symbiosis in Kalundborg, Denmark. We find that effective political embedding relies on frames that function both on a general level and in specific contexts. General frames, such as efficiency, economy, and environment, need to be aligned with localized perceptions of particular issues. What is more, sensitivity to purely context‐specific frames is necessary for effective political embedding. Finally, the political processes of framing also shape the scientific‐technical models that are being promoted.
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