| Summary: | In this study we assess the viability of single-species recreation demand models given commonly available data sets. Using the 2000 MRFSS southeast intercept data combined with the economic add-on, we determine that the MRFSS data will support only a few species-specific recreation demand models. Considering species of management interest in the southeast, we focus on dolphin, king mackerel, red snapper and red drum. We examine single-species recreational fishing behavior using random utility models of demand. We explore mixed logit (i.e., random parameter) logit and finite mixture (i.e., latent class logit) models for dealing with angler heterogeneity. We compare these to the commonly used conditional and nested logit models in terms of the value of catching (and keeping) one additional fish. Mixed logit models illustrate that the value of catch can be highly heterogeneous and, in some cases, can include both positive and negative values. The finite mixture model generates value estimates that were some times strikingly different than conditional, nested and mixed logit models. Preference heterogeneity is significant within the MRFSS data. We find evidence that single-species models outperform multiple species models and recreational values differ. Key Words: marine recreational fishing, single-species demand, preference heterogeneity models
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