Issue Framing: Making Your Concerns a Global Priority

One of the challenges stakeholders in global public health negotiations face is how to focus media, public and policy-maker attention on a specific public health concern in a way that motivates action. Whether the issue is the threat posed by a new virus (e.g., HIV/AIDS, SARS, H5N1/avian flu, H1N1/s...

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Bibliographic Details
Main Authors: Fairman, David, Chigas, Diana, McClintock, Elizabeth, Drager, Nick
Format: Text
Language:English
Published: 2011
Subjects:
Article
Avian flu
Online Access:http://www.ncbi.nlm.nih.gov/pmc/articles/PMC7120646/
https://doi.org/10.1007/978-94-007-2780-9_2
Description
Summary:One of the challenges stakeholders in global public health negotiations face is how to focus media, public and policy-maker attention on a specific public health concern in a way that motivates action. Whether the issue is the threat posed by a new virus (e.g., HIV/AIDS, SARS, H5N1/avian flu, H1N1/swine flu), the impact of the WTO’s TRIPS agreement on the access to essential medicines, or the marketing of unhealthy foods to children, defining the issue in a compelling manner is a key first step in any negotiating process.

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