| Summary: | An industry once dominated by four giant companies—Sony BMG, Warner Music, Universal, and EMI—has undergone a radical transformation. This program examines the explosion of legal music downloading and viral marketing, which have enabled enterprising bands and singers to distribute their own work rather than signing with major labels. Focusing on the success of Nizlopi, Arctic Monkeys, Internet marketing pioneer Simply Red, and other artists, the program also features commentary from John Kennedy, chairman of the International Federation of the Phonographic Industry—who outlines the potential benefits that big corporations may one day reap from consumer downloading. Produced by the Open University. (30 minutes)
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