KREATIVNE MARKETINŠKE STRATEGIJE U PROMOCIJI STREET FOOD RESTORANA KREMENKO GRILL

• Main Author: Gurdulić, Maja
• Other Authors: Rocco, Sanja
• Format: Bachelor Thesis
• Language: Croatian
• Published: Visoka poslovna škola Zagreb s pravom javnosti. 2016
• Subjects: DRUŠTVENE ZNANOSTI. Ekonomija. Marketing; SOCIAL SCIENCES. Economics. Marketing; Kremenko grill; street food; vlastita proizvodnja mesa; kvaliteta; roštilj na drveni ugljen; own meat production; quality; barbecue charcoal; sami
• Online Access: https://zir.nsk.hr/islandora/object/vpsz:49; https://urn.nsk.hr/urn:nbn:hr:180:563320; https://zir.nsk.hr/islandora/object/vpsz:49/datastream/PDF

U radu se obrađuje poslovni slučaj Kremenko grill-a kroz analizu marketinškog plana kao prvog koraka prema uspješnom poslovanju. Poseban naglasak stavljen je na kreativne marketinške strategije koje se oslanjaju na uporabu novih tehnologija, digitalni marketing i društvene mreže. Društvene mreže u današnje vrijeme igraju najveću ulogu u promociji, te ih treba maksimalno i kvalitetno iskoristiti. Također su obrađeni sami ciljevi i metode poslovanja Kremenko grilla, ali i načini promocije. Prikazane su jedne od najboljih Facebook i Web stranica, Instagram objave, popularne aplikacije, te važnost fotografije. Kremenko grill je poseban po tome što je 2011. godine kada je otvoren bio prvi street food restoran u Zagrebu koji koristi roštilj na drveni ugljen, te ima vlastitu proizvodnju mesa. Sve navedeno biti će prikazano na poslovnom slučaju street food restorana Kremenko grill, koji je prvenstveno baziran na kvalitetu i vlastitu proizvodnju svojih prehrambenih proizvoda. This paper work discusses the business case Kremenko grill through the analysis of the marketing plan as a first step towards a successful business. Particular emphasis is placed on creative marketing strategies that rely on the use of new technologies, digital marketing and social networks. Social networks nowadays play a major role in promoting, and should be used for maximum and good. They also treated themselves goals and methods of doing business Kremenko grill, as well as ways to promote. Showing one of the best Facebook and Web pages, Instagram posts, popular applications, and the importance of photography. Kremenko grill is special because it was the year 2011 when it opened the first street food restaurant in Zagreb that uses the grill on charcoal , and has its own meat production . All of this will be shown on the business case of street food restaurant Kremenko grill, which is primarily based on the quality and own production of their food products.