MARKETING PLAN KUD SEGET – SEGETSKE MAŽORETKINJE I TWIRLING KLUB SEGET : završni rad

• Main Author: Ševo, Katarina
• Other Authors: Najev Čačija, Ljiljana
• Format: Master Thesis
• Language: Croatian
• Published: Sveučilište u Splitu. Ekonomski fakultet. 2016
• Subjects: DRUŠTVENE ZNANOSTI. Ekonomija. Marketing; SOCIAL SCIENCES. Economics. Marketing; Marketing plan; Sportski marketing; Neprofitne organizacije; Sports marketing; Nonprofit organizations; sami
• Online Access: https://zir.nsk.hr/islandora/object/efst:770; https://urn.nsk.hr/urn:nbn:hr:124:840375; https://repozitorij.svkst.unist.hr/islandora/object/efst:770; https://repozitorij.svkst.unist.hr/islandora/object/efst:770/datastream/PDF

Predmet ovog završnog rada je uloga marketing planiranja u neprofitnim organizacijama. U fokus je stavljen marketing plan sportskih neprofitnih organizacija na primjeru KUD-a Seget – Segetske mažoretkinje i twirling klub Seget. U teorijskom dijelu rada postavljeni su temelji neprofitnih organizacija, udruga, sportskog marketinga i sami marketing plan. U empirijskom dijelu na praktičnom primjeru Segetskih mažoretkinja i twirling kluba Seget, kroz identifikaciju marketinških mogućnosti i definiranje strategija predstavljena su poboljšanja koja bi omogućila daljnji razvitak kluba. The subject of this final paper is the role of marketing planning in nonprofit organizations. The focus is placed on marketing plan of sports nonprofit organizations on example of the KUD (Cultural Artistic Society) Seget – Segetske majorettes and twirling club Seget. In theoretical part, the foundations were set for nonprofit organizations, associations, sports marketing and marketing plan. In the empirical part, on practical example of Segetske majorettes and twirling club Seget, through identifying marketing opportunities and defining strategies were presented improvements that would enable further development of the club.