Standardized marketing strategies: a solution to the global competition? A case study of IKEA in Norway, Sweden, France and China

Masteroppgave i bedriftsøkonomi – Universitetet i Nordland, 2015

Bibliographic Details
Main Author: Tiwari, Sumandev
Format: Master Thesis
Language:English
Published: Universitetet i Nordland 2015
Subjects:
Online Access:http://hdl.handle.net/11250/299964
Description
Summary:Masteroppgave i bedriftsøkonomi – Universitetet i Nordland, 2015