Standardized marketing strategies: a solution to the global competition? A case study of IKEA in Norway, Sweden, France and China

• Main Author: Tiwari, Sumandev
• Format: Master Thesis
• Language: English
• Published: Universitetet i Nordland 2015
• Subjects: bedriftsøkonomi; VDP::Social science: 200::Economics: 210::Business: 213; Norway; Nordland; Universitetet i Nordland
• Online Access: http://hdl.handle.net/11250/299964

Masteroppgave i bedriftsøkonomi – Universitetet i Nordland, 2015