Greenpeace vs Shell via Lego: The building blocks of a successful campaign

October 9 2014 was a big day in eco-activism: Lego announced that it would not renew a product-placement deal with Shell, following concerted pressure from Greenpeace as part of a campaign to ban Arctic oil exploration by attacking firms associated with such activities.

Bibliographic Details
Main Author: Miller, T.
Format: Other/Unknown Material
Language:English
Published: The Conversation Media Group 2014
Subjects:
Arctic
Online Access:https://researchrepository.murdoch.edu.au/id/eprint/59745/
id ftmurdochuniv:oai:researchrepository.murdoch.edu.au:59745
record_format openpolar
spelling ftmurdochuniv:oai:researchrepository.murdoch.edu.au:59745 2023-05-15T14:53:17+02:00 Greenpeace vs Shell via Lego: The building blocks of a successful campaign Miller, T. 2014 https://researchrepository.murdoch.edu.au/id/eprint/59745/ eng eng The Conversation Media Group https://researchrepository.murdoch.edu.au/id/eprint/59745/ full_text_status:none © 2014, The Conversation Media Group Ltd Miller, T. <https://researchrepository.murdoch.edu.au/view/author/Miller, Toby.html> (2014) Greenpeace vs Shell via Lego: The building blocks of a successful campaign. The Conversation, October 11, 2014 . Non-refereed Article 2014 ftmurdochuniv 2021-03-01T23:26:38Z October 9 2014 was a big day in eco-activism: Lego announced that it would not renew a product-placement deal with Shell, following concerted pressure from Greenpeace as part of a campaign to ban Arctic oil exploration by attacking firms associated with such activities. Other/Unknown Material Arctic Murdoch University: Murdoch Research Repository Arctic
institution Open Polar
collection Murdoch University: Murdoch Research Repository
op_collection_id ftmurdochuniv
language English
description October 9 2014 was a big day in eco-activism: Lego announced that it would not renew a product-placement deal with Shell, following concerted pressure from Greenpeace as part of a campaign to ban Arctic oil exploration by attacking firms associated with such activities.
format Other/Unknown Material
author Miller, T.
spellingShingle Miller, T.
Greenpeace vs Shell via Lego: The building blocks of a successful campaign
author_facet Miller, T.
author_sort Miller, T.
title Greenpeace vs Shell via Lego: The building blocks of a successful campaign
title_short Greenpeace vs Shell via Lego: The building blocks of a successful campaign
title_full Greenpeace vs Shell via Lego: The building blocks of a successful campaign
title_fullStr Greenpeace vs Shell via Lego: The building blocks of a successful campaign
title_full_unstemmed Greenpeace vs Shell via Lego: The building blocks of a successful campaign
title_sort greenpeace vs shell via lego: the building blocks of a successful campaign
publisher The Conversation Media Group
publishDate 2014
url https://researchrepository.murdoch.edu.au/id/eprint/59745/
geographic Arctic
geographic_facet Arctic
genre Arctic
genre_facet Arctic
op_source Miller, T. <https://researchrepository.murdoch.edu.au/view/author/Miller, Toby.html> (2014) Greenpeace vs Shell via Lego: The building blocks of a successful campaign. The Conversation, October 11, 2014 .
op_relation https://researchrepository.murdoch.edu.au/id/eprint/59745/
full_text_status:none
op_rights © 2014, The Conversation Media Group Ltd
_version_ 1766324747759517696

Similar Items