Greenpeace vs Shell via Lego: The building blocks of a successful campaign
October 9 2014 was a big day in eco-activism: Lego announced that it would not renew a product-placement deal with Shell, following concerted pressure from Greenpeace as part of a campaign to ban Arctic oil exploration by attacking firms associated with such activities.
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| Format: | Other/Unknown Material |
| Language: | English |
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The Conversation Media Group
2014
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| Online Access: | https://researchrepository.murdoch.edu.au/id/eprint/59745/ |
| Summary: | October 9 2014 was a big day in eco-activism: Lego announced that it would not renew a product-placement deal with Shell, following concerted pressure from Greenpeace as part of a campaign to ban Arctic oil exploration by attacking firms associated with such activities. |
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