| Summary: | In 2004, far-reaching changes in the appearance of Mill Island were triggered by the decisions of Bydgoszcz city authorities. The city authorities’ decision to transform the area into a space of cultural significance has given it a new life. Mill Island has become the city’s landmark. The article attempts to determine the significance of revitalization for the preservation of Mill Island’s unique cultural heritage as well as identify the factors improving the region’s competitiveness. To pursue the research objectives, the authors conducted a survey among the residents of the city of Bydgoszcz and its immediate surroundings. As the aim of the study, the authors indicated the importance of the revitalization of Mill Island for the preservation of cultural heritage and the improvement of the competitiveness of the place from the point of view of the inhabitants of Bydgoszcz. It was found that Bydgoszcz is most commonly associated with cultural tourism. The respondents pointed to the fact that the cultural heritage of Mill Island, which enhances the city’s attractiveness and increases the region’s competitiveness, has been preserved.
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