How Companies can Become More CSV-active : A Qualitative Cross-Case Study of the Swedish Dairy Industry, based on a comparison with Nestlé

• Main Authors: Månsson, Niklas, Westman, Christoffer
• Format: Bachelor Thesis
• Language: English
• Published: 2014
• Subjects: Social Behaviour Law; Samhälls-; beteendevetenskap; juridik; Creating Shared Value; Corporate Social Responsibility; CSV; CSR; Swedish dairy industry; Arla; Skånemejerier; Norrmejerier; Nestlé; Kramer; Luleå
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-56460

Date: May 30th 2014Level: Bachelor thesis in Business Administration, Specialization MarketingInstitution: Department of Business Administration, Technology and Social Sciences - Luleå University of TechnologyAuthors: Niklas Månsson and Christoffer WestmanTitle: How Companies can Become More CSV-activeTutor: Håkan PerzonKeywords: Creating Shared Value, Corporate Social Responsibility, CSV, CSR, Swedish dairy industry, Arla, Skånemejerier, Norrmejerier, NestléResearch problem: How can companies in the Swedish dairy industry become more CSV-active?Purpose: The purpose of this research is to identify how companies can become more CSV-active. Prior research mainly focuses on exemplifying success stories, but leaves out how to achieve the results.Method: A qualitative cross-case study within the Swedish dairy industry has been conducted, based on semi-structured interviews and prior research. This has then been compared, by interviewing Nestlé, who have co-created the CSV-concepts with Porter and Kramer at Harvard Business School.Conclusion: Companies within the Swedish dairy industry are to some extent already CSV-active. From this, a model called “The DNA-string of CSV” has been developed that summarizes the major conclusions and research findings of this study, and it shows how companies can become more CSV-active. Validerat; 20140618 (global_studentproject_submitter)