| Summary: | Date: May 30th 2014Level: Bachelor thesis in Business Administration, Specialization MarketingInstitution: Department of Business Administration, Technology and Social Sciences - Luleå University of TechnologyAuthors: Niklas Månsson and Christoffer WestmanTitle: How Companies can Become More CSV-activeTutor: Håkan PerzonKeywords: Creating Shared Value, Corporate Social Responsibility, CSV, CSR, Swedish dairy industry, Arla, Skånemejerier, Norrmejerier, NestléResearch problem: How can companies in the Swedish dairy industry become more CSV-active?Purpose: The purpose of this research is to identify how companies can become more CSV-active. Prior research mainly focuses on exemplifying success stories, but leaves out how to achieve the results.Method: A qualitative cross-case study within the Swedish dairy industry has been conducted, based on semi-structured interviews and prior research. This has then been compared, by interviewing Nestlé, who have co-created the CSV-concepts with Porter and Kramer at Harvard Business School.Conclusion: Companies within the Swedish dairy industry are to some extent already CSV-active. From this, a model called “The DNA-string of CSV” has been developed that summarizes the major conclusions and research findings of this study, and it shows how companies can become more CSV-active. Validerat; 20140618 (global_studentproject_submitter)
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