| Summary: | ln recent years Finnish societal discussion has been dominated by a talk about structural change in economy and breaking down the structures of the welfare state. Thus, flexible production and the so called industrial networking have been forwarded as central ideals in the organisation of production. As a part of these themes, entrepreneurs have again become popular figures. ln societal and political parlance entrepreneurship has been brought forward as a solution for the problems confronting Finnish economy. Now, in this kind of parlance, entrepreneurship is more and more referred to from two aspects: ln one place as being an activity of the entrepreneur, and, in a wider sense, as an economical way of thought, action and attitudes. On the one hand unemployed people are encouraged to establish new firms, and on the other hand, it is attempted to bind paid labour to the demands of the flexible production model by a new economic attitude of the individual, now called entrepreneurship. ln this study entrepreneurship is examined from two different types of practical languageuse: On the one hand politico-administrative parlance of entrepreneurship has been examined. On the other hand practices told by the entrepreneurs themselves have been studied. The basic idea is that language does not just reflect or represent our world, but discourses categorise the social world and so they bring phenomena into sight. The aim of this study is to understand the relation between social change and entrepreneurship parlance by analysing both politico-administrative language-use and the entrepreneurs ·own language-use and the tensions between them. As an example of politico-administrative entrepreneurship discourse, the Finnish rural strategy outlined by the authorities in the 1990"s will be referred to. Discourse data of entrepreneurs has been collected in interviews among six entrepreneurs working in rural areas of Northern Finland. These discoursive formations will be compared to the idea! type concept of entrepreneurship outlined ...
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