Music video covers, minoritised languages, and affective investments in the space of YouTube
While interest in affective processes has led to an affective turn in cultural studies, in sociolinguistics this perspective has been given less attention. This study takes up the ‘lens of affect’ and directs it on two cases exemplifying the circulation of minoritised languages in new media spaces:...
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Cambridge University Press
2017
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ftjyvaeskylaenun:oai:jyx.jyu.fi:123456789/58117 2024-02-04T10:04:20+01:00 Music video covers, minoritised languages, and affective investments in the space of YouTube Dlaske, Kati 2017 application/pdf 451-475 fulltext http://urn.fi/URN:NBN:fi:jyu-201805232740 eng eng Cambridge University Press Language in Society 0047-4045 4 46 10.1017/S0047404517000549 Dlaske, K. (2017). Music video covers, minoritised languages, and affective investments in the space of YouTube. Language in Society , 46 (4), 451-475. https://doi.org/10.1017/S0047404517000549 CONVID_27176767 TUTKAID_74753 URN:NBN:fi:jyu-201805232740 http://urn.fi/URN:NBN:fi:jyu-201805232740 In Copyright © Cambridge University Press 2017 openAccess http://rightsstatements.org/page/InC/1.0/?language=en minoritised languages affective investments musiikkivideot vähemmistökielet YouTube article http://purl.org/eprint/type/JournalArticle http://purl.org/coar/resource_type/c_2df8fbb1 acceptedVersion A1 2017 ftjyvaeskylaenun https://doi.org/10.1017/S0047404517000549 2024-01-11T00:02:52Z While interest in affective processes has led to an affective turn in cultural studies, in sociolinguistics this perspective has been given less attention. This study takes up the ‘lens of affect’ and directs it on two cases exemplifying the circulation of minoritised languages in new media spaces: music video covers from two minority-language contexts, Irish and Sámi, uploaded on YouTube. Combining recent theorising on affect with insights from sociolinguistic research, the study investigates how the YouTube users’ affective investments contribute to a (re)evaluation of the two minoritised languages, their speakers, and the related ethnic/national belongings, and how these investments are expressions of more or less banal nationalism, connected to the colonial histories of Ireland and Finland. The study illustrates how the social media operate as a catalyst of affective investments involved in an ethnolinguistic (re)ordering of languages and their speakers, at the intersection of ‘banal globalisation’ and ‘everyday nationalism’. peerReviewed Article in Journal/Newspaper Sámi JYX - Jyväskylä University Digital Archive Language in Society 46 4 451 475 |
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Open Polar |
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JYX - Jyväskylä University Digital Archive |
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ftjyvaeskylaenun |
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English |
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minoritised languages affective investments musiikkivideot vähemmistökielet YouTube |
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minoritised languages affective investments musiikkivideot vähemmistökielet YouTube Dlaske, Kati Music video covers, minoritised languages, and affective investments in the space of YouTube |
topic_facet |
minoritised languages affective investments musiikkivideot vähemmistökielet YouTube |
description |
While interest in affective processes has led to an affective turn in cultural studies, in sociolinguistics this perspective has been given less attention. This study takes up the ‘lens of affect’ and directs it on two cases exemplifying the circulation of minoritised languages in new media spaces: music video covers from two minority-language contexts, Irish and Sámi, uploaded on YouTube. Combining recent theorising on affect with insights from sociolinguistic research, the study investigates how the YouTube users’ affective investments contribute to a (re)evaluation of the two minoritised languages, their speakers, and the related ethnic/national belongings, and how these investments are expressions of more or less banal nationalism, connected to the colonial histories of Ireland and Finland. The study illustrates how the social media operate as a catalyst of affective investments involved in an ethnolinguistic (re)ordering of languages and their speakers, at the intersection of ‘banal globalisation’ and ‘everyday nationalism’. peerReviewed |
format |
Article in Journal/Newspaper |
author |
Dlaske, Kati |
author_facet |
Dlaske, Kati |
author_sort |
Dlaske, Kati |
title |
Music video covers, minoritised languages, and affective investments in the space of YouTube |
title_short |
Music video covers, minoritised languages, and affective investments in the space of YouTube |
title_full |
Music video covers, minoritised languages, and affective investments in the space of YouTube |
title_fullStr |
Music video covers, minoritised languages, and affective investments in the space of YouTube |
title_full_unstemmed |
Music video covers, minoritised languages, and affective investments in the space of YouTube |
title_sort |
music video covers, minoritised languages, and affective investments in the space of youtube |
publisher |
Cambridge University Press |
publishDate |
2017 |
url |
http://urn.fi/URN:NBN:fi:jyu-201805232740 |
genre |
Sámi |
genre_facet |
Sámi |
op_relation |
Language in Society 0047-4045 4 46 10.1017/S0047404517000549 Dlaske, K. (2017). Music video covers, minoritised languages, and affective investments in the space of YouTube. Language in Society , 46 (4), 451-475. https://doi.org/10.1017/S0047404517000549 CONVID_27176767 TUTKAID_74753 URN:NBN:fi:jyu-201805232740 http://urn.fi/URN:NBN:fi:jyu-201805232740 |
op_rights |
In Copyright © Cambridge University Press 2017 openAccess http://rightsstatements.org/page/InC/1.0/?language=en |
op_doi |
https://doi.org/10.1017/S0047404517000549 |
container_title |
Language in Society |
container_volume |
46 |
container_issue |
4 |
container_start_page |
451 |
op_container_end_page |
475 |
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1789972722074255360 |