STRATEGIES OF DEVELOPMENT OF SHIP REPAIR WORKS

The author outlines topics of implementation of common strategy of development with the objective to create competitive advantages and their embodiment for a ship repair works of Kola Peninsula. The aim of the research is to raise the efficiency of a given business entity and of the regional economy...

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Bibliographic Details
Main Authors: T. V. Turchaninova, Т. В. Турчанинова
Format: Article in Journal/Newspaper
Language:Russian
Published: Russian University of Transport (RUT) 2012
Subjects:
маркетинг
strategy
ship repair works
competitive advantage
strategic planning
marketing
стратегия
судоремонтное предприятие
конкурентное преимущество
стратегическое планирование
Kola Peninsula
kola peninsula
Online Access:https://mirtr.elpub.ru/jour/article/view/774
Description
Summary:The author outlines topics of implementation of common strategy of development with the objective to create competitive advantages and their embodiment for a ship repair works of Kola Peninsula. The aim of the research is to raise the efficiency of a given business entity and of the regional economy as well. Вопросы формирования общей стратегии развития с целью создания конкурентных преимуществ. Основные ее направления для судоремонтного предприятия Кольского полуострова. Повышение эффективности не только отдельного производства, но и экономики всего региона.

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