| Summary: | Even at the founding stage of for-profit enterprises, and also of some with non-profit status, their objective is to make a profit, which can only be obtained by setting favorable prices for the products or services offered to their customers. In market relations, everything around us is reflected in prices, which take various forms: fees, insurance premiums, interest, tariffs, taxes, fees, commissions, wages, taxes, etc. This article deals with the problem of price formation for white sea buckthorn products from the point of view of increasing the degree of satisfaction of consumers#39; desires and expectations on the one hand, and on the other hand setting prices that ensure the profitable activity of the enterprise involved in production, distribution and marketing. The study of the market and pricing policy of white sea buckthorn products is carried out within the framework of the research project quot;Development of the technology of production of white sea buckthorn in an ecological system and processing of fruit and biomassquot;, which highlighted the problems to be solved by managers and specialists involved in production and sales to ensure a high level of profitability, but also to meet the needs and expectations of consumers on the local and international market. Încă la etapa de fondare a întreprinderilor lucrative, dar și a unora cu statut non-profit acestea au ca obiectiv realizarea de profit, care poate fi obținut numai în baza stabilirii unor prețuri favorabile pentru produsele sau serviciile oferite clienților săi. În condițiile relațiilor de piață tot ce ne înconjoară se reflectă prin prisma prețurilor, acestea fiind sub diferite forme: onorarii, prime de asigurare, dobândă, tarife, taxe, comisioane, salariu, impozite etc. În lucrare se abordează problema formării prețurilor la produsele din cătina albă prin prisma sporirii gradului de satisfacere a dorințelor și așteptărilor consumatorilor pe de o parte, iar pe de alta stabilirea unor prețuri care să asigure activitatea profitabilă a ...
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