Social corporate responsibility in times of growth – social corporate responsibility in Icelandic tourism
The emphasis on social corporate responsibility has been increasing in recent years. At the same time tourism in Iceland has grown considerably. Tourism is in many ways more dependent upon respecting the Icelandic nature in the long run and thereby social corporate responsibility should be relativel...
| Published in: | Tímarit um viðskipti og efnahagsmál |
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| Main Authors: | , |
| Format: | Article in Journal/Newspaper |
| Language: | Icelandic |
| Published: |
Institute of Business Research
2020
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| Subjects: | |
| Online Access: | http://www.efnahagsmal.is/article/view/a.2020.17.2.3 https://doi.org/10.24122/tve.a.2020.17.2.3 |
| Summary: | The emphasis on social corporate responsibility has been increasing in recent years. At the same time tourism in Iceland has grown considerably. Tourism is in many ways more dependent upon respecting the Icelandic nature in the long run and thereby social corporate responsibility should be relatively important for tourist companies. Research has however shown that companies do not always respect their obligations in social corporate responsibility. To better understand how sustainably and socially responsible tourist companies in Iceland acted, interviews were conducted with managers. In the interviews we asked them to place social corporate responsibility in their business model, in order to analyze if the social corporate responsibility was mainly on the surface or whether it was built into their business model. The findings indicate that part of the companies did so, but with different level of integration the group was divided in whether this created a financial burden. However, those who defined social corporate responsibility as a side project believed it was costly and more likely to be cut out in case of financial difficulties. Undanfarin ár hefur umræða um samfélagslega ábyrgð fyrirtækja aukist og á sama tíma hefur mikilvægi ferðaþjónustufyrirtækja á Íslandi vaxið. Ferðaþjónustufyrirtæki eru háðari því en mörg önnur fyrirtæki að vel sé hugsað um náttúru Íslands til lengri tíma og samfélagsleg ábyrgð ætti því að vera mikilvæg fyrir greinina. Rannsóknir hafa þó sýnt að fyrirtæki standa ekki alltaf við skuldbindingar sínar um samfélagslega ábyrgð og ákveðin hætta er til staðar á grænþvotti. Til þess að kanna hvernig fyrirtæki í ferðaþjónustu á Íslandi sinntu samfélagslegri ábyrgð og sjálfbærni voru tekin viðtöl stjórnendur ferðaþjónustufyrirtækja, sem þegar höfðu sýnt fram á áhuga á samfélagslegri ábyrgð með þátttöku í Vakanum, sem er gæðaog umhverfisvottun í ferðaþjónustu á Íslandi. Markmið viðtalanna var að greina hvar samfélagsleg ábyrgð er staðsett innan viðskiptalíkana fyrirtækjanna og með því ... |
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