The effect of competition on expectation, perception and loyalty to service offers
This article focuses on the effect of competition on expectations, perception, and loyalty to service offers. Questionnaires were used to gather data from second year students at the University of Iceland, where three faculties in particular face local competition, the faculty of law, the faculty of...
Published in: | Tímarit um viðskipti og efnahagsmál |
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Main Author: | |
Format: | Article in Journal/Newspaper |
Language: | Icelandic |
Published: |
Institute of Business Research
2006
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Online Access: | http://www.efnahagsmal.is/article/view/a.2006.4.1.2 https://doi.org/10.24122/tve.a.2006.4.1.2 |