The effect of competition on expectation, perception and loyalty to service offers
This article focuses on the effect of competition on expectations, perception, and loyalty to service offers. Questionnaires were used to gather data from second year students at the University of Iceland, where three faculties in particular face local competition, the faculty of law, the faculty of...
Published in: | Tímarit um viðskipti og efnahagsmál |
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Format: | Article in Journal/Newspaper |
Language: | Icelandic |
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Institute of Business Research
2006
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Online Access: | http://www.efnahagsmal.is/article/view/a.2006.4.1.2 https://doi.org/10.24122/tve.a.2006.4.1.2 |
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fticelandunivojs:oai:ojs.hi.is:article/2266 2023-05-15T16:51:59+02:00 The effect of competition on expectation, perception and loyalty to service offers Áhrif samkeppni á væntingar, skynjun og tryggð við þjónustutilboð Guðlaugsson, Þórhallur Örn 2006-06-15 application/pdf http://www.efnahagsmal.is/article/view/a.2006.4.1.2 https://doi.org/10.24122/tve.a.2006.4.1.2 isl ice Institute of Business Research http://www.efnahagsmal.is/article/view/a.2006.4.1.2/pdf http://www.efnahagsmal.is/article/view/a.2006.4.1.2 doi:10.24122/tve.a.2006.4.1.2 ##submission.copyrightStatement## Research in applied business and economics; Árg. 4, Nr 1 (2006); 27-58 Tímarit um viðskipti og efnahagsmál; Árg. 4, Nr 1 (2006); 27-58 1670-4851 1670-4444 Expectation perception loyalty service K2 L4 Væntingar skynjun tryggð þjónusta info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion 2006 fticelandunivojs https://doi.org/10.24122/tve.a.2006.4.1.2 2022-09-21T13:40:37Z This article focuses on the effect of competition on expectations, perception, and loyalty to service offers. Questionnaires were used to gather data from second year students at the University of Iceland, where three faculties in particular face local competition, the faculty of law, the faculty of economics and business administration, and the faculty of engineering. The main findings of the study indicate that students at the three faculties facing strong local competition report similar expectations as do students at other faculties. However, the results also indicate that they are less tolerant; that the increase competition has lead to higher demands. The results furthermore suggest that the students of the competitive faculties demonstrate less loyalty than do students at other faculties and that in the case of these faculties the University is shifting from a seller’s market to a buyer’s market. Viðfangsefni þessarar greinar er að skoða áhrif samkeppni á væntingar, skynjun og tryggð við þjónustutilboð. Stuðst er við gögn úr könnunum meðal nemenda á öðru ári við Háskóla Íslands en þar eru það fyrst og fremst þrjár deildir sem búa við mikla samkeppni, lagadeild, viðskipta‐ og hagfræðideild og verkfræðideild. Meginniðurstaða rannsóknarinnar er sú að nemendur í samkeppnisdeildunum þremur virðast í grundvallaratriðum hafa svipaðar væntingar til þjónustu og nemendur annarra deilda. Umburðarlyndi þeirra virðist hins vegar vera minna, sem bendir til þess að aukin samkeppni hafi þau áhrif að kröfur aukast. Niðurstöður benda enn fremur til þess að nemendur samkeppnisdeildanna sýni sinni deildi minni tryggð en nemendur annarra deilda og bendir allt til þess að skólinn sé að færast af seljandamarkaði yfir á kaupendamarkað hvað þær deildir varðar. Article in Journal/Newspaper Iceland University of Iceland: Peer Reviewed Journals Mikla ENVELOPE(-6.300,-6.300,62.350,62.350) Tímarit um viðskipti og efnahagsmál 4 1 27 |
institution |
Open Polar |
collection |
University of Iceland: Peer Reviewed Journals |
op_collection_id |
fticelandunivojs |
language |
Icelandic |
topic |
Expectation perception loyalty service K2 L4 Væntingar skynjun tryggð þjónusta |
spellingShingle |
Expectation perception loyalty service K2 L4 Væntingar skynjun tryggð þjónusta Guðlaugsson, Þórhallur Örn The effect of competition on expectation, perception and loyalty to service offers |
topic_facet |
Expectation perception loyalty service K2 L4 Væntingar skynjun tryggð þjónusta |
description |
This article focuses on the effect of competition on expectations, perception, and loyalty to service offers. Questionnaires were used to gather data from second year students at the University of Iceland, where three faculties in particular face local competition, the faculty of law, the faculty of economics and business administration, and the faculty of engineering. The main findings of the study indicate that students at the three faculties facing strong local competition report similar expectations as do students at other faculties. However, the results also indicate that they are less tolerant; that the increase competition has lead to higher demands. The results furthermore suggest that the students of the competitive faculties demonstrate less loyalty than do students at other faculties and that in the case of these faculties the University is shifting from a seller’s market to a buyer’s market. Viðfangsefni þessarar greinar er að skoða áhrif samkeppni á væntingar, skynjun og tryggð við þjónustutilboð. Stuðst er við gögn úr könnunum meðal nemenda á öðru ári við Háskóla Íslands en þar eru það fyrst og fremst þrjár deildir sem búa við mikla samkeppni, lagadeild, viðskipta‐ og hagfræðideild og verkfræðideild. Meginniðurstaða rannsóknarinnar er sú að nemendur í samkeppnisdeildunum þremur virðast í grundvallaratriðum hafa svipaðar væntingar til þjónustu og nemendur annarra deilda. Umburðarlyndi þeirra virðist hins vegar vera minna, sem bendir til þess að aukin samkeppni hafi þau áhrif að kröfur aukast. Niðurstöður benda enn fremur til þess að nemendur samkeppnisdeildanna sýni sinni deildi minni tryggð en nemendur annarra deilda og bendir allt til þess að skólinn sé að færast af seljandamarkaði yfir á kaupendamarkað hvað þær deildir varðar. |
format |
Article in Journal/Newspaper |
author |
Guðlaugsson, Þórhallur Örn |
author_facet |
Guðlaugsson, Þórhallur Örn |
author_sort |
Guðlaugsson, Þórhallur Örn |
title |
The effect of competition on expectation, perception and loyalty to service offers |
title_short |
The effect of competition on expectation, perception and loyalty to service offers |
title_full |
The effect of competition on expectation, perception and loyalty to service offers |
title_fullStr |
The effect of competition on expectation, perception and loyalty to service offers |
title_full_unstemmed |
The effect of competition on expectation, perception and loyalty to service offers |
title_sort |
effect of competition on expectation, perception and loyalty to service offers |
publisher |
Institute of Business Research |
publishDate |
2006 |
url |
http://www.efnahagsmal.is/article/view/a.2006.4.1.2 https://doi.org/10.24122/tve.a.2006.4.1.2 |
long_lat |
ENVELOPE(-6.300,-6.300,62.350,62.350) |
geographic |
Mikla |
geographic_facet |
Mikla |
genre |
Iceland |
genre_facet |
Iceland |
op_source |
Research in applied business and economics; Árg. 4, Nr 1 (2006); 27-58 Tímarit um viðskipti og efnahagsmál; Árg. 4, Nr 1 (2006); 27-58 1670-4851 1670-4444 |
op_relation |
http://www.efnahagsmal.is/article/view/a.2006.4.1.2/pdf http://www.efnahagsmal.is/article/view/a.2006.4.1.2 doi:10.24122/tve.a.2006.4.1.2 |
op_rights |
##submission.copyrightStatement## |
op_doi |
https://doi.org/10.24122/tve.a.2006.4.1.2 |
container_title |
Tímarit um viðskipti og efnahagsmál |
container_volume |
4 |
container_issue |
1 |
container_start_page |
27 |
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