PREFERENCIJE POTROŠAČA SUHOMESNATIH PROIZVODA NA PODRUČJU OSJEČKO-BARANJSKE ŽUPANIJE

• Main Authors: Jelušić, Ivana; Faculty of Agriculture, J.J.Strossmayer University of Osijek, Osijek, Croatia, Tolušić, Zdravko; Faculty of Agriculture, J.J.Strossmayer University of Osijek, Osijek, Croatia; [e-mail], Tolušić, Marija; Ekonomska i upravna škola, Osijek, Hrvatska
• Format: Text
• Language: Croatian
• Published: The Faculty of Agriculture in Osijek and Agricultural Institute Osijek 2008
• Subjects: Osječko-baranjska županija; suhomesnati proizvodi; potrošači; tržište; Osijek-Baranya County; smoke-dried meats; consumers; market; sami
• Online Access: http://hrcak.srce.hr/31255; http://hrcak.srce.hr/file/49543

Jedinstven okus suhomesnatih proizvoda, kvaliteta i posebna aroma koja ih obilježava samo su neka od svojstava koja privlače velik broj ljudi različite kupovne moći. Za potrebe istraživanja provedena je anketa na području Osječko – baranjske županije o preferencijama potrošača suhomesnatih proizvoda. Unatoč visokim cijenama suhomesnatih proizvoda, čak 95% od ukupnoga broja ispitanika konzumira suhomesnate proizvode. Najviše njih (50%) odlučuje se isključivo na kupovinu tih proizvoda u specijaliziranim trgovinama, dok 35% njih proizvode sami i kupuju iste, a svega 15% konzumira proizvode samo iz kućne radinosti. Podaci govore kako velik broj ljudi konzumira sve suhomesnate proizvode isključivo kupnjom u različitim trgovinama (50%), gdje najviše pozornosti jednako pridaju cijeni i kvaliteti kupljenoga proizvoda (75%). Potrošačima je, također, vrlo bitna i marka proizvoda, tj. proizvođač (68%), uz pravovaljanu deklaraciju i obavezni pregled nadležne inspekcije. 62% osoba iskazalo je povjerenje u higijensko – toksikološku ispravnost suhomesnatih proizvoda. Ispitanici najrađe konzumiraju sve suhomesnate proizvode (40%), najviše ih potom konzumira kobasicu (22%), šunku (20%), kulen (10%), slaninu (5%) te čvarke (3%). Podaci nam govore kako velik broj ljudi ne pozna dovoljno ponudu na tržištu i/ili nisu upoznati s razlikom između industrijskih i pravih domaćih proizvoda. Exceptional taste of smoke-dried meat products; its quality and special flavour that marks they are characterized with attracted to many people of various purchasing power. For the purpose of resarch; a survey on consumption of smoke-dried meats was carried out among inhabitants of the Osijek-Baranya County. Despite high prices of smoke-dried meat products even 95% of examinees consume the same products. Most of them (50%) exclusively buying smoke-dried meat products in specialized stores; while 35% of them produce and buy the same ones whereas only 15% consume home made products. Data shows that large number of people consume all smoke-dried meat products buying them exclusively from different stores (50%); where most attention is devoted to price and quality (75%). The brand is also essential to consumers (68%); along with the valid declaration and inevitable examination by authorized inspection. 62% of persons expressed trust in sanitary-toxic validity of smoke-dried meat products. Among examinees; all smoke-dried meats are most preferred (40%) followed by sausage (22%); ham (20%); kulen sausage (10%); bacon (5%) and scraps (3%). The result show that large number of people do not know a real offer on the market and/or are not informed on difference between industrial and real domestic products.