The Effect of Customer Satisfaction With Leisure Services on Behavioral Intentions: A Study of Visitors to Santapark in Lapland

This study investigates the effect of customer satisfaction with leisure services on tourists' positive word-of-mouth and revisit intentions. The study is carried out within the context of visitors to the SantaPark in Rovaniemi, Finland. In this study, customer satisfaction is measured via a mu...

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Bibliographic Details
Published in:Services Marketing Quarterly
Main Authors: Haahti, Antti, Yavas, Ugur
Format: Text
Language:unknown
Published: Digital Commons @ East Tennessee State University 2005
Subjects:
behavioral intentions
customer satisfaction
finland
survey
Management and Marketing
Rovaniemi
Lapland
Online Access:https://dc.etsu.edu/etsu-works/18574
https://doi.org/10.1300/J396v26n03_01
Description
Summary:This study investigates the effect of customer satisfaction with leisure services on tourists' positive word-of-mouth and revisit intentions. The study is carried out within the context of visitors to the SantaPark in Rovaniemi, Finland. In this study, customer satisfaction is measured via a multi-attribute approach. Study results and their implications are discussed.

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