Transformation of NATO public diplomacy

The article deals with key principles and practical assignments in the field ofNATO public diplomacy, evolution of NATO public diplomacy during a period from the end of cold war to contemporary time, determinationof factors, exerting influence on aims, tasks and priorities of strategic communicative...

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Bibliographic Details
Main Authors: Natalia Yakovenko, Galyna Piskorska
Format: Article in Journal/Newspaper
Language:English
Ukrainian
Published: Taras Shevchenko National University of Kyiv 2018
Subjects:
nato’s public diplomacy
threats and challenges
nato information and documentation center
History (General)
D1-2009
Latin America. Spanish America
F1201-3799
International relations
JZ2-6530
Law
K
Social Sciences
H
North Atlantic
Online Access:https://doaj.org/article/ce0e822aed7f49909647d9451601dba0
Description
Summary:The article deals with key principles and practical assignments in the field ofNATO public diplomacy, evolution of NATO public diplomacy during a period from the end of cold war to contemporary time, determinationof factors, exerting influence on aims, tasks and priorities of strategic communicative efforts of the Alliance in the modern world, analysis of adaptation of basic principles of public diplomacy to the realities of globalization.The writers stress that the policy of public diplomacy conducted by the North Atlantic Alliance is a very effective political instrument.In the post-bipolar period, there was a profound transformation of the architecture of NATO public diplomacy bodies.Particular attention was paid to deepening the work of public diplomacy in the post-Soviet space.It is mentioned in the article that on the territory of former Soviet republics a wide network of NATO public diplomacy structures has been deployed – NATO information offices, communications missions. The most widely structures of NATO public diplomacyare represented in Ukraine. One of the most vivid examples ofeffectiveness of these structures is the activities of NATO Information and Documentation Centerwhich has been successfully working to improve understanding and awareness about NATO’s among Ukrainian citizens for over twenty years. Analysis of the evolution of NATO’s public diplomacy in the post-bipolar period demonstrates the high potential of adapting its functions, goals and objectives to the current strategic guidance of the North Atlantic Alliance.

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