Personal brand of university teachers in the Arctic regions in the context of digitalization of education

• Published in: SHS Web of Conferences
• Main Authors: Kolodeznikova S.I., Neustroeva E.N., Timofeeva E.K.
• Format: Article in Journal/Newspaper
• Language: English; French
• Published: EDP Sciences 2021
• Subjects: Social Sciences; H; Arctic; Sakha
• Online Access: https://doi.org/10.1051/shsconf/202111300055; https://doaj.org/article/a3a1d611a3fb4b2eb9556391b9f6da36

The objective of this article is to study the possibilities of creating a personal brand of a higher education teacher, its peculiarities and values in the conditions of the region. A description of the national character, mentality of the Sakha people is given for a better understanding the peculiarities of the university teacher’s brand creating in the region. The results of a sociological survey in three institutions of the republic have shown that today the understanding of the importance of developing a personal brand in the higher schools of the republic is superficial. The factors that contribute to the creation of a personal brand in the scientific and educational environment have been investigated. Recommendations for the step-by-step forming a personal brand are offered.