Personal brand of university teachers in the Arctic regions in the context of digitalization of education
The objective of this article is to study the possibilities of creating a personal brand of a higher education teacher, its peculiarities and values in the conditions of the region. A description of the national character, mentality of the Sakha people is given for a better understanding the peculia...
| Published in: | SHS Web of Conferences |
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| Main Authors: | , , |
| Format: | Article in Journal/Newspaper |
| Language: | English French |
| Published: |
EDP Sciences
2021
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| Subjects: | |
| Online Access: | https://doi.org/10.1051/shsconf/202111300055 https://doaj.org/article/a3a1d611a3fb4b2eb9556391b9f6da36 |
| Summary: | The objective of this article is to study the possibilities of creating a personal brand of a higher education teacher, its peculiarities and values in the conditions of the region. A description of the national character, mentality of the Sakha people is given for a better understanding the peculiarities of the university teacher’s brand creating in the region. The results of a sociological survey in three institutions of the republic have shown that today the understanding of the importance of developing a personal brand in the higher schools of the republic is superficial. The factors that contribute to the creation of a personal brand in the scientific and educational environment have been investigated. Recommendations for the step-by-step forming a personal brand are offered. |
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