INVESTIGATING THE IMAGE OF A TOURIST DESTINATION: THE CASE OF SAARISELKÄ
This paper emphasizes the importance of defining a precise image for a tourist destination. We review first the main contributions in the literature on tourist destinations and their marketing. Then, we outline the methodology of a marketing research conducted in Saariselkä, a resort located in nort...
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Online Access: | https://doi.org/10.24193/subbnegotia.2017.1.01 https://doaj.org/article/4f21f0f341284ad69a290849d38384d0 |
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ftdoajarticles:oai:doaj.org/article:4f21f0f341284ad69a290849d38384d0 2024-02-04T10:03:13+01:00 INVESTIGATING THE IMAGE OF A TOURIST DESTINATION: THE CASE OF SAARISELKÄ Cristina VIJOLI Nicolae MARINESCU 2017-03-01T00:00:00Z https://doi.org/10.24193/subbnegotia.2017.1.01 https://doaj.org/article/4f21f0f341284ad69a290849d38384d0 EN eng Studia Universitatis Babes-Bolyai http://193.231.18.162/index.php/subbnegotia/article/view/2758 https://doaj.org/toc/2065-9636 doi:10.24193/subbnegotia.2017.1.01 2065-9636 https://doaj.org/article/4f21f0f341284ad69a290849d38384d0 Studia Universitatis Babeş-Bolyai Negotia, Vol 62, Iss 1 (2017) tourist destination marketing research online promotion Business HF5001-6182 article 2017 ftdoajarticles https://doi.org/10.24193/subbnegotia.2017.1.01 2024-01-07T01:38:35Z This paper emphasizes the importance of defining a precise image for a tourist destination. We review first the main contributions in the literature on tourist destinations and their marketing. Then, we outline the methodology of a marketing research conducted in Saariselkä, a resort located in northern Finland. The results of the research provide interesting insights on how the image of this particular destination is perceived by tourists. The findings of the research also enable us to draw several conclusions which may prove useful for an enhanced efficiency of the promotional efforts. JEL Classification: L83 Article in Journal/Newspaper Northern Finland Directory of Open Access Journals: DOAJ Articles Studia Universitatis Babeș-Bolyai Negotia 62 1 5 22 |
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Open Polar |
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Directory of Open Access Journals: DOAJ Articles |
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ftdoajarticles |
language |
English |
topic |
tourist destination marketing research online promotion Business HF5001-6182 |
spellingShingle |
tourist destination marketing research online promotion Business HF5001-6182 Cristina VIJOLI Nicolae MARINESCU INVESTIGATING THE IMAGE OF A TOURIST DESTINATION: THE CASE OF SAARISELKÄ |
topic_facet |
tourist destination marketing research online promotion Business HF5001-6182 |
description |
This paper emphasizes the importance of defining a precise image for a tourist destination. We review first the main contributions in the literature on tourist destinations and their marketing. Then, we outline the methodology of a marketing research conducted in Saariselkä, a resort located in northern Finland. The results of the research provide interesting insights on how the image of this particular destination is perceived by tourists. The findings of the research also enable us to draw several conclusions which may prove useful for an enhanced efficiency of the promotional efforts. JEL Classification: L83 |
format |
Article in Journal/Newspaper |
author |
Cristina VIJOLI Nicolae MARINESCU |
author_facet |
Cristina VIJOLI Nicolae MARINESCU |
author_sort |
Cristina VIJOLI |
title |
INVESTIGATING THE IMAGE OF A TOURIST DESTINATION: THE CASE OF SAARISELKÄ |
title_short |
INVESTIGATING THE IMAGE OF A TOURIST DESTINATION: THE CASE OF SAARISELKÄ |
title_full |
INVESTIGATING THE IMAGE OF A TOURIST DESTINATION: THE CASE OF SAARISELKÄ |
title_fullStr |
INVESTIGATING THE IMAGE OF A TOURIST DESTINATION: THE CASE OF SAARISELKÄ |
title_full_unstemmed |
INVESTIGATING THE IMAGE OF A TOURIST DESTINATION: THE CASE OF SAARISELKÄ |
title_sort |
investigating the image of a tourist destination: the case of saariselkä |
publisher |
Studia Universitatis Babes-Bolyai |
publishDate |
2017 |
url |
https://doi.org/10.24193/subbnegotia.2017.1.01 https://doaj.org/article/4f21f0f341284ad69a290849d38384d0 |
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Northern Finland |
genre_facet |
Northern Finland |
op_source |
Studia Universitatis Babeş-Bolyai Negotia, Vol 62, Iss 1 (2017) |
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http://193.231.18.162/index.php/subbnegotia/article/view/2758 https://doaj.org/toc/2065-9636 doi:10.24193/subbnegotia.2017.1.01 2065-9636 https://doaj.org/article/4f21f0f341284ad69a290849d38384d0 |
op_doi |
https://doi.org/10.24193/subbnegotia.2017.1.01 |
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Studia Universitatis Babeș-Bolyai Negotia |
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62 |
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5 |
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22 |
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