INVESTIGATING THE IMAGE OF A TOURIST DESTINATION: THE CASE OF SAARISELKÄ

This paper emphasizes the importance of defining a precise image for a tourist destination. We review first the main contributions in the literature on tourist destinations and their marketing. Then, we outline the methodology of a marketing research conducted in Saariselkä, a resort located in nort...

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Bibliographic Details
Published in:Studia Universitatis Babeș-Bolyai Negotia
Main Authors: Cristina VIJOLI, Nicolae MARINESCU
Format: Article in Journal/Newspaper
Language:English
Published: Studia Universitatis Babes-Bolyai 2017
Subjects:
tourist destination
marketing research
online promotion
Business
HF5001-6182
Northern Finland
Online Access:https://doi.org/10.24193/subbnegotia.2017.1.01
https://doaj.org/article/4f21f0f341284ad69a290849d38384d0
Description
Summary:This paper emphasizes the importance of defining a precise image for a tourist destination. We review first the main contributions in the literature on tourist destinations and their marketing. Then, we outline the methodology of a marketing research conducted in Saariselkä, a resort located in northern Finland. The results of the research provide interesting insights on how the image of this particular destination is perceived by tourists. The findings of the research also enable us to draw several conclusions which may prove useful for an enhanced efficiency of the promotional efforts. JEL Classification: L83

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