Value Co-Creation: For respectful research with Aboriginal Australians

Bringing together individuals of diverse perspectives in a research team can be challenging, especially when one perspective has been largely unacknowledged. The phrase ‘Value co-creation’ is used in marketing to include the voice of the consumer in the development of offerings so as to create value...

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Bibliographic Details
Main Authors: J Lawrence, M Lock, J Kleinschafer, P Naden, C Gibbs, J Gordon, OK Burmeister
Format: Article in Journal/Newspaper
Language:unknown
Published: 2023
Subjects:
Marketing not elsewhere classified
Information systems not elsewhere classified
Business
Business & Economics
co-creation
COCREATION
cultural safety
first nations
health
INDIGENOUS PEOPLES
marketing
MODEL
PARTICIPANTS
PRINCIPLES
SERVICE
Social Sciences
weaving methodologies
Pillar
First Nations
Online Access:http://hdl.handle.net/10779/DRO/DU:22066598.v2
https://figshare.com/articles/journal_contribution/Value_Co-Creation_For_respectful_research_with_Aboriginal_Australians/22066598
Description
Summary:Bringing together individuals of diverse perspectives in a research team can be challenging, especially when one perspective has been largely unacknowledged. The phrase ‘Value co-creation’ is used in marketing to include the voice of the consumer in the development of offerings so as to create value for both the organisation and the consumer. This study examines how well value co-creation model captures a process of research collaboration that privileges marginalised voices in a culturally sensitive and safe way. We examine a project that brought together three different, but not necessarily mutually exclusive, groups of people: Aboriginal community members; health care practitioners, policymakers and marketing experts. It is revealed that the value co-creation model exemplifies many of the elements needed to weave together different methodological perspectives and manage the dynamics of a research team. However, some adaptations were required, particularly: the inclusion of a ‘cultural broker’; a means of ‘cultural governance’; and the addition of a sixth pillar to the model – ‘evaluation’.

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