Balancing science communication and science: achieving effective outreach when it’s not in your job description
With advances in technology rapidly changing the way we understand and navigate our world, effective science communication has never been more important. Helping the public realize the impacts humans have on the environment is critical as we face increasing threats to the ocean such as climate chang...
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| Format: | Article in Journal/Newspaper |
| Language: | unknown |
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F1000Research
2016
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| Online Access: | https://dx.doi.org/10.7490/f1000research.1113147.1 http://f1000research.com/slides/5-2329 |
| Summary: | With advances in technology rapidly changing the way we understand and navigate our world, effective science communication has never been more important. Helping the public realize the impacts humans have on the environment is critical as we face increasing threats to the ocean such as climate change, ocean acidification, habitat destruction, pollution, and overfishing. Social media has emerged as a tool that makes it possible to reach thousands, even millions of people, with relative ease, but how can scientists leverage their stretched resources to reach these massive new audiences? The passion scientists have for their research is key to sparking public attention as to why marine science matters, but many scientists struggle with the time consuming undertaking of regularly engaging audiences to build a following and influence the masses. In the ever-changing world of social media, how do you choose which social media platform is most effective for the task? In this session, we will discuss how to play to your strengths with science communication, work proactively with communications departments, and how to best balance time spent on outreach vs research. |
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