Augmented Promotions: How Augmented Reality Transforms Consumer Interaction and Brand Growth. ...
Rachmad, Yoesoep Edhie. 2024. Augmented Promotions: How Augmented Reality Transforms Consumer Interaction and Brand Growth. Kirjapaino Oulun Revontulet Kirjajulkaisu, Erityispainos 2024. "Augmented Promotions: How Augmented Reality Transforms Consumer Interaction and Brand Growth" by Yoeso...
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| Format: | Text |
| Language: | unknown |
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OSF
2024
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| Online Access: | https://dx.doi.org/10.17605/osf.io/4ryuh https://osf.io/4ryuh/ |
| Summary: | Rachmad, Yoesoep Edhie. 2024. Augmented Promotions: How Augmented Reality Transforms Consumer Interaction and Brand Growth. Kirjapaino Oulun Revontulet Kirjajulkaisu, Erityispainos 2024. "Augmented Promotions: How Augmented Reality Transforms Consumer Interaction and Brand Growth" by Yoesoep Edhie Rachmad, published in 2024 by Kirjapaino Oulun Revontulet Kirjajulkaisu, provides a comprehensive analysis of how Augmented Reality (AR) technology is revolutionizing marketing strategies by enhancing consumer interactions and fostering brand growth. This special edition book delves into the applications, challenges, and future potential of AR in marketing, presenting a detailed narrative that combines technical insights with practical case studies. The book opens with an introductory chapter that provides a foundation for understanding AR. Rachmad describes what AR is, its technical background, its historical development, and how it differentiates from related technologies like Virtual Reality (VR). He highlights ... |
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