МАРКЕТИНГ В РАЗВИТИИ ИНФРАСТРУКТУРЫ ТРАНЗИТНЫХ МЕЖДУНАРОДНЫХ ПЕРЕВОЗОК

• Main Author: Бондаренко, Виктория
• Format: Text
• Language: unknown
• Published: Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования "Национальный исследовательский Томский государственный университет" 2011
• Subjects: МЕЖДУНАРОДНЫЙ ТРАНСПОРТНЫЙ КОРИДОР; СЕВЕРНЫЙ МОРСКОЙ ПУТЬ; ТРАНССИБ; ДЕДВЕЙТ; ИНФРАСТРУКТУРА; ТРАНЗИТНЫЕ МЕЖДУНАРОДНЫЕ ПЕРЕВОЗКИ; Corridor The; Corridor, The; Northern Sea Route
• Online Access: http://cyberleninka.ru/article/n/marketing-v-razvitii-infrastruktury-tranzitnyh-mezhdunarodnyh-perevozok; http://cyberleninka.ru/article_covers/13995252.png

Анализируются возможности международных транзитных перевозок по территории РФ в направлении Европа-Азия и Азия Европа. Констатируются недоучет требований рынка и недостаточное развитие инфраструктуры по данным направлениям. Учитывая перспективный рост международного транзита, предлагается использование маркетингообоснованных решений для направленной модернизации инфраструктуры транзитных перевозок. Подходы к перспективному планированию развития инфраструктуры международных транспортных коридоров, исходя из использования преимуществ маркетинга и возможных перспектив развития, будут и более экономичными, и успешными. Infrastructure provision is one of the most important elements in the transit of foreign traffic. Application of marketing tools in the infrastructure component of the economy is a complex event with complex organizational information-intensive stages of the adoption of most diverse solutions and leads to issuing new products / services in the market, or organizational changes in the business. Conceptual organization of such a process allows reducing the risk of bad decisions in the planning and organization of transit. Orientation of economic development, as a function of these components of marketing, is often seen in the infrastructure elements of national economic complex, in the objects of material and transport infrastructure. The geopolitical position of Russia led to its participation in the creation of a global system of international transport corridors, the longest of which are the Northern Sea Route and the Trans-Siberian Railway. Russian cooperation in this program means the possibility of involvement of foreign investment to improve transport infrastructure in the zone of existence of the designated corridors, providing transit. But there are many technical and organizational problems, not allowing the 100% use of the infrastructure capacity of transportation corridors, and the timely and modern improvement of the corridors infrastructure. As a corridor, the Northern Sea Route must operate not only year-round but also transport within the specified time intervals in accordance with the delivery schedule, but it is substantially influenced by the complex climatic and weather and ice conditions affecting the strict observance of the announced conditions. At the moment, the basic infrastructure as a basis for the international transport corridor of the Northern Sea Route is either lacking or underdeveloped (lack of icebreakers, timber, container ships, tankers, or they do not have the required compliance options, undeveloped port facilities in the ports along this route). The main problem of the infrastructure of the Trans-Siberian Railway is the low throughput due to the low overall average speed of trains. The average speed there is about 50 km/h. The whole complex of infrastructure problems of this area does not leave hope to implement a real set of measures that is likely to significantly increase the capacity of the Trans-Siberian Railway. The proposed common policy solutions of radical improvement of the transport infrastructure of international transport corridors in accordance with the requirements of the market at the moment and in the interests of the area this infrastructure serves are a successful, effective and less costly alternative infrastructure in the permanent crisis condition.