Public Service Broadcasting in a Multimedia Environment: Programmes and Platforms
Between the market and the public: Content provision and scheduling of public and private TV in Iceland Public television in Iceland has found itself under increased pressure lately from competition from commercial rivals after audiences and revenue. This paper examines the programme output and sche...
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| Format: | Text |
| Language: | English |
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| Online Access: | http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.663.9157 http://ripeat.org/wp-content/uploads/2010/03/Karlsson_Broddason_final.pdf |
| Summary: | Between the market and the public: Content provision and scheduling of public and private TV in Iceland Public television in Iceland has found itself under increased pressure lately from competition from commercial rivals after audiences and revenue. This paper examines the programme output and scheduling of the public television channel RUV-TV and its rival commercial private generalist channels over time, the pay-TV channel Channel 2 and the free-for-all TV channel Screen One. Presented in the paper are preliminary results of along-time study of the content provision of generalist nationwide TV channel in Iceland. The question addressed in the paper are what effects, if any, intensified competition in the field, has had for the diversity in content in the overall television market and, especially, the programme and daily scheduling of the public TV channel, equally over the day and on prime-time. Questions about how the programme fare of public television fulfils its mandatory obligations and duties and the possible effects of mixed funding of license-fee system and advertising and sponsoring has on public television in competitive environment are as well raised and discussed. Key Words: Television in Iceland • public TV • private TV • programme supply • scheduling • convergence • diversity 1—Public service broadcasting may be hard to define, but it is easy to recognise. Patricia Hodgson, 1993. —[A] regime of private property is necessarily different from one governed by the principle of public service. |
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