SUPPLY CHAIN IMPROVEMENTS AS A SURVIVAL STRATEGY IN REMOTE AND SPARSELY POPULATED DISTRICTS IN THE ARCTIC REGION

The objective of this paper is to take a closer look at the internal and external logistics methods and distribution channels used by the world’s northernmost beer brewery located in the arctic area of Norway. Through an extensive analysis we have studied the supply chain from the brewery production...

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Bibliographic Details
Main Authors: Eirik Borgen, Heidi Dreyer, Inger A. Sætermo, Bo Terje Kalsaas
Other Authors: The Pennsylvania State University CiteSeerX Archives
Format: Text
Language:English
Subjects:
Operations Management
Logistics
Supply Chain Management
Action research
Improvements
Arctic
Norway
Online Access:http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.565.2628
http://www.sintef.no/project/SMARTLOG/Publikasjoner/Gamlere/2001 Borgen et al.pdf
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Summary:The objective of this paper is to take a closer look at the internal and external logistics methods and distribution channels used by the world’s northernmost beer brewery located in the arctic area of Norway. Through an extensive analysis we have studied the supply chain from the brewery production to delivery at the customers. In this study we have uncovered areas with improvement potential all along the supply chain. Facing aggressive marketing from competitors and tougher demands from customers, the brewery has to take out this potential in order to survive in the geographical huge and sparsely populated area which is their “home ” market.

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