MSc in Marketing and International business

• Main Authors: Jovan Zdravevski, Auður Hermannsdóttir Aðjúnkt, Leiðbeinandi Auður Hermannsdóttir, Félagsvísindasvið Háskóla Íslands
• Other Authors: The Pennsylvania State University CiteSeerX Archives
• Format: Text
• Language: English
• Published: 2012
• Subjects: Iceland
• Online Access: http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.1029.1060; http://skemman.is/stream/get/1946/11278/27847/4/Msc_thesis_Marketing_-_Jovan_Zdravevski.pdf

Why do people attend games in the Iceland Express Man´s basketball league?