Numeric decision support to find optimal customer acquisition and retention expenses for “lost for good” and “always a share” customer dynamic behavior schemes.

• Main Authors: Calciu, M., Meyer-Waarden, L.
• Other Authors: UMR CNRS 8179, Université de Lille, Sciences et Technologies-Centre National de la Recherche Scientifique (CNRS)
• Format: Conference Object
• Language: English
• Published: HAL CCSD 2007
• Subjects: [SHS.GESTION]Humanities and Social Sciences/Business administration; Iceland
• Online Access: https://hal.archives-ouvertes.fr/hal-00407996