Mindful Luxury: A Case of the Faroe Islands

• Published in: Tourism Management
• Main Authors: Leban, M, Errmann, A, Seo, Y, Voyer, BG
• Format: Article in Journal/Newspaper
• Language: English
• Published: Elsevier BV 2024
• Subjects: 3508 Tourism; 35 Commerce; Management; Tourism and Services; 3504 Commercial Services; 3506 Marketing; 1504 Commercial Services; 1505 Marketing; 1506 Tourism; Sport; Leisure & Tourism; Faroe Islands
• Online Access: http://hdl.handle.net/10292/17381; https://doi.org/10.1016/j.tourman.2024.104929

This research explores the evolving landscape of luxury travel beyond traditional markers such as quality, exclusivity, and cost. As the luxury travel market is projected to reach USD$2.7 billion by 2032, emerging forms such as community-based, idle, and sustainable luxury challenge conventional norms. This study delves into the evolving landscape of luxury travel through the lens of mindfulness, with the Faroe Islands serving as a captivating case study. The intersection of exclusivity and environmental consciousness in this remote destination introduces the concept of 'mindful luxury.' Analyzing the experiences of 16 tourists, we uncover a profound transformation in luxury travel, blending uniqueness with curiosity, awareness, and contemplation. This mindful approach redefines luxury experiences as not just indulgent but as profoundly transformational, paving the way for sustainable practices in the future.