Mindful Luxury: A Case of the Faroe Islands

This research explores the evolving landscape of luxury travel beyond traditional markers such as quality, exclusivity, and cost. As the luxury travel market is projected to reach USD$2.7 billion by 2032, emerging forms such as community-based, idle, and sustainable luxury challenge conventional nor...

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Bibliographic Details
Published in:Tourism Management
Main Authors: Leban, M, Errmann, A, Seo, Y, Voyer, BG
Format: Article in Journal/Newspaper
Language:English
Published: Elsevier BV 2024
Subjects:
3508 Tourism
35 Commerce
Management
Tourism and Services
3504 Commercial Services
3506 Marketing
1504 Commercial Services
1505 Marketing
1506 Tourism
Sport
Leisure & Tourism
Faroe Islands
Online Access:http://hdl.handle.net/10292/17381
https://doi.org/10.1016/j.tourman.2024.104929
Description
Summary:This research explores the evolving landscape of luxury travel beyond traditional markers such as quality, exclusivity, and cost. As the luxury travel market is projected to reach USD$2.7 billion by 2032, emerging forms such as community-based, idle, and sustainable luxury challenge conventional norms. This study delves into the evolving landscape of luxury travel through the lens of mindfulness, with the Faroe Islands serving as a captivating case study. The intersection of exclusivity and environmental consciousness in this remote destination introduces the concept of 'mindful luxury.' Analyzing the experiences of 16 tourists, we uncover a profound transformation in luxury travel, blending uniqueness with curiosity, awareness, and contemplation. This mindful approach redefines luxury experiences as not just indulgent but as profoundly transformational, paving the way for sustainable practices in the future.

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