Antecedents of memorable tourism experience related to behavioral intentions

This study investigates the antecedent factors of memorable tourism experience (MTE) and their relationship to visitors’ behavioral intentions (BIs); Kim, Ritchie, & McCormick,). Based on a survey of 314 structured interviews among visitors to the zoo and museum in Rovaniemi, Finland, the study...

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Bibliographic Details
Published in:Psychology & Marketing
Main Authors: Coudounaris, Dafnis N., Sthapit, Erose
Format: Article in Journal/Newspaper
Language:English
Published: 2017
Subjects:
Online Access:https://vbn.aau.dk/da/publications/6bfae399-3cd1-48dc-aad1-2b3aa2f22cb8
https://doi.org/10.1002/mar.21048
http://www.scopus.com/inward/record.url?scp=85033232113&partnerID=8YFLogxK
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Summary:This study investigates the antecedent factors of memorable tourism experience (MTE) and their relationship to visitors’ behavioral intentions (BIs); Kim, Ritchie, & McCormick,). Based on a survey of 314 structured interviews among visitors to the zoo and museum in Rovaniemi, Finland, the study reveals different MTE dimensions than in Kim et al.’s study. Only four factors—hedonism, local culture, involvement, and knowledge—influence visitors’ BIs. The results suggest the need to rebuild the scale of MTE by incorporating other relevant dimensions.