SPORT: THE PERFORMANCE BUSINESS: SPECIAL REPORT
Sport is universal. From Australian rules football in Tromsø, Norway, to golf at the Scott Base Country Club just 13 degrees above the South Pole, sport fascinates, thrills and exhilarates. It is also now a huge global business. At its heart is the art and science of performance.
| Published in: | Business Strategy Review |
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| Main Author: | |
| Format: | Article in Journal/Newspaper |
| Language: | English |
| Published: |
Wiley
2012
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| Online Access: | http://dx.doi.org/10.1111/j.1467-8616.2012.00811.x https://api.wiley.com/onlinelibrary/tdm/v1/articles/10.1111%2Fj.1467-8616.2012.00811.x https://onlinelibrary.wiley.com/doi/pdf/10.1111/j.1467-8616.2012.00811.x |
| Summary: | Sport is universal. From Australian rules football in Tromsø, Norway, to golf at the Scott Base Country Club just 13 degrees above the South Pole, sport fascinates, thrills and exhilarates. It is also now a huge global business. At its heart is the art and science of performance. |
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