Quality perception, purchase intention, and the impact of information on the evaluation of refined Pacific cupped oysters ( Crassostrea gigas) by Dutch consumers

Abstract BACKGROUND Oyster refinement using land‐based pond systems is a new activity in the Dutch oyster sector. It increases the oyster's tissue weight and changes its sensorial properties. However, the response of Dutch consumers towards refined oysters is unknown. The research aim was to ga...

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Bibliographic Details
Published in:Journal of the Science of Food and Agriculture
Main Authors: van Houcke, Jasper, Altintzoglou, Themistokilis, Linssen, Jozef, Luten, Joop
Other Authors: Nationaal Regieorgaan Praktijkgericht Onderzoek SIA
Format: Article in Journal/Newspaper
Language:English
Published: Wiley 2018
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Online Access:http://dx.doi.org/10.1002/jsfa.9136
https://api.wiley.com/onlinelibrary/tdm/v1/articles/10.1002%2Fjsfa.9136
https://onlinelibrary.wiley.com/doi/pdf/10.1002/jsfa.9136
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Summary:Abstract BACKGROUND Oyster refinement using land‐based pond systems is a new activity in the Dutch oyster sector. It increases the oyster's tissue weight and changes its sensorial properties. However, the response of Dutch consumers towards refined oysters is unknown. The research aim was to gain insight into the importance of oyster quality parameters, drivers for oyster consumption, and acceptance of refined oysters by Dutch consumers, taking into account the information given to them about the product and process. RESULTS Taste, texture, and odor are the most important oyster quality characteristics for Dutch consumers. The outcome of questionnaires showed that willingness to buy and pay is influenced by factors such as the oysters' country of origin, cultivation area, and flavor profile. Refinement did not affect willingness to buy and pay. Furthermore Dutch consumers seem to have a preference for the flavor profile of refined oysters. Consumer evaluation showed that refined Pacific cupped oysters were perceived as sweeter compared with non‐refined oysters. When information on the cultivation process was disclosed, overall appreciation of refined oysters by consumers increased. CONCLUSION New insights in the importance of oyster quality characteristics for Dutch consumers are generated that can be used in the development of refined Pacific cupped oysters. © 2018 The Authors. Journal of The Science of Food and Agriculture published by John Wiley & Sons Ltd on behalf of Society of Chemical Industry.