Challenges of extraordinary experiences in the Arctic
Abstract This paper presents and discusses findings from extraordinary experiences in the Arctic Svalbard. Although extensive consumer research has focused on the positive, sublime, and communal aspects of extraordinary experiences, little emphasis has been placed on the challenging aspects. By focu...
| Published in: | Journal of Consumer Behaviour |
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| Main Authors: | , |
| Other Authors: | |
| Format: | Article in Journal/Newspaper |
| Language: | English |
| Published: |
Wiley
2015
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.1002/cb.1527 https://api.wiley.com/onlinelibrary/tdm/v1/articles/10.1002%2Fcb.1527 https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1527 |
| Summary: | Abstract This paper presents and discusses findings from extraordinary experiences in the Arctic Svalbard. Although extensive consumer research has focused on the positive, sublime, and communal aspects of extraordinary experiences, little emphasis has been placed on the challenging aspects. By focusing on Arctic horse riding, Arctic adventure travel and dog sledding from a practice perspective, this study provides evidence that extraordinary consumption can be marked by challenges because of unrealistic expectations, troubling learning practices and connecting with others, and how one copes with tensions. We discuss how these four main types of challenges mark consumption and as such provide a nuanced interpretation compared with the positive connotations of previous research. Copyright © 2015 John Wiley & Sons, Ltd. |
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