The Northern Likes: The Case of Northwest Territories’ Social Media Campaign

• Published in: Journal of Hospitality & Tourism Cases
• Main Authors: Lever, Michael W., Elliot, Statia
• Format: Article in Journal/Newspaper
• Language: English
• Published: SAGE Publications 2019
• Subjects: Northwest Territories
• Online Access: http://dx.doi.org/10.1177/216499871900700305; https://journals.sagepub.com/doi/pdf/10.1177/216499871900700305