Glitter(Foot)ball Tactics

Sterken are an Icelandic gay football team, whose practices fit with a wider discourse of gender mainstreaming. Iceland provides an exceptional context to investigate gender mainstreaming: it has been rated first for gender equality by the World Economic Forum and until recently had a lesbian Prime...

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Bibliographic Details
Published in:Men and Masculinities
Main Authors: Stasi, Mafalda, Evans, Adrienne
Format: Article in Journal/Newspaper
Language:English
Published: SAGE Publications 2013
Subjects:
Online Access:http://dx.doi.org/10.1177/1097184x13511251
http://journals.sagepub.com/doi/pdf/10.1177/1097184X13511251
http://journals.sagepub.com/doi/full-xml/10.1177/1097184X13511251
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Summary:Sterken are an Icelandic gay football team, whose practices fit with a wider discourse of gender mainstreaming. Iceland provides an exceptional context to investigate gender mainstreaming: it has been rated first for gender equality by the World Economic Forum and until recently had a lesbian Prime Minister dedicated to introducing gender equality-led policy; but Iceland has long maintained a commitment to neoliberal ideology. In this article, we present field data collected with Sterken, and introduce the analytic of “glitter(foot)ball tactics:” the glitter representing gay identity politics, while the original shape of the football maintaining hegemonic concepts of masculinity. Drawing on the metaphor of gliter(foot)ball tactics, our analysis shows how masculinity in homonormative cultures was able to uphold male gender power through reconciling both sides of the glitter(foot)ball. Gender mainstreaming here acts as a depoliticized discursive tool in constructing these versions of gay male identities in the context of neoliberal politics.