News framing of avian flu: Media advocacy and response to a public health crisis

This study explores how South Korean newspapers reported the issue of AI (avian influenza) by employing framing, and the concepts of media advocacy and mobilizing information (MI). Results indicate that news stories were more likely to attribute blame to the government. Government, scientist/researc...

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Bibliographic Details
Published in:Newspaper Research Journal
Main Authors: Choi, Minhee, McKeever, Brooke Weberling
Format: Article in Journal/Newspaper
Language:English
Published: SAGE Publications 2019
Subjects:
Online Access:http://dx.doi.org/10.1177/0739532919855790
http://journals.sagepub.com/doi/pdf/10.1177/0739532919855790
http://journals.sagepub.com/doi/full-xml/10.1177/0739532919855790
Description
Summary:This study explores how South Korean newspapers reported the issue of AI (avian influenza) by employing framing, and the concepts of media advocacy and mobilizing information (MI). Results indicate that news stories were more likely to attribute blame to the government. Government, scientist/researcher, and farmer sources were most prevalent in news coverage. Mentions of tactical MI for the preventive actions increased. Overall, findings indicate the increased media advocacy efforts during repetitive outbreaks of AI.