The Decision Process Models of Antarctic Travel Innovators
A unique travel innovation provided the opportunity to study the decision processes of innovators by means of self-administered questionnaires. The major findings were that a variety of models were necessary to describe these decision processes, and that the majority of respondents did not conform t...
| Published in: | Australian Journal of Management |
|---|---|
| Main Authors: | , |
| Format: | Article in Journal/Newspaper |
| Language: | English |
| Published: |
SAGE Publications
1978
|
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1177/031289627800300203 https://journals.sagepub.com/doi/pdf/10.1177/031289627800300203 |
| Summary: | A unique travel innovation provided the opportunity to study the decision processes of innovators by means of self-administered questionnaires. The major findings were that a variety of models were necessary to describe these decision processes, and that the majority of respondents did not conform to the learning hierarchy model prevalent in the literature. |
|---|