Experience-based Brand Personality as a Source of Value Co-creation: The Case of Lofoten

• Published in: Scandinavian Journal of Hospitality and Tourism
• Main Authors: Seljeseth, Per Ivar, Korneliussen, Tor
• Format: Article in Journal/Newspaper
• Language: English
• Published: Informa UK Limited 2015
• Subjects: Lofoten
• Online Access: http://dx.doi.org/10.1080/15022250.2015.1069065; http://www.tandfonline.com/doi/pdf/10.1080/15022250.2015.1069065